The Crisis Of Faith, & How To Fix It
Imagine you are casually interested in crypto. It’s 2022, Sam Bankman-Fried has just been ousted as a fraudster and FTX collapses under the weight of the scandal. Fast forward a few months, and Terra-Luna, once a stable, dependable name in the market, is suddenly erased from existence. What’s going on? Maybe this crypto stuff isn’t for you after all…
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This is the experience that thousands of would-be investors had in 2022, and one that people continue to have as they are passively exposed to the worst that the industry has to offer. However, you and I both know that these unfortunate cases are the exception, not the rule! That being the case, we as a community need to start earning back the public’s trust, and quickly. But how?
Solutions
That’s a complicated question, but crypto news outlet and content marketing agency Alice In Farmland has some ideas about where to begin. They have done extensive research into what works and what does not work when marketing crypto projects, and they are prepared to share their findings in a report so that we may better understand how to get our projects back on top.
As Alice In Farmland explains, most crypto projects fail in their initial stages because of poor publicity or lack of a promotional strategy. However, with the regulatory landscape becoming increasingly inviting to new crypto projects and recent growth in the industry at large, 2025 presents unique opportunities for new projects to break through—but only if you know what you’re doing.
Building A Modern Strategy
Primarily, they explore how a multi-faceted strategy including press coverage and influencer collaboration can be invaluable to small projects trying to gain traction. These strategies place a large focus on building credibility, which, more so than virtually any other industry, is an essential component of any promotional strategy in the crypto market.
Why Press Coverage?
Press releases, as demonstrated in the report, can be a particularly effective way to promote a project to an audience of pre-qualified leads. By partnering with a crypto PR agency, small companies may be able to achieve distribution to an expansive network of syndicated industry news sites, boosting both visibility and credibility at the same time.
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Collaboration Is Key
On the other hand, influencer partnerships can help your project achieve greater reach on social media without necessarily expanding your core presence. These influencers are also often connected with leads in a way that news sites may not be, Alice In Farmland explains, lending a more personal, authoritative voice to your project.
Full-Service Content Marketing
Alice In Farmland offers many of the aforementioned services through their own in-house content team, and have compiled a detailed breakdown of what makes a successful campaign in the full report. They offer custom content marketing solutions designed for the modern crypto landscape, while also providing real-time detailed coverage of the state of the industry.
Read More From Alice In Farmland
If you are interested in reading more about the state of the crypto industry, you can find a wide range of coverage on the Alice In Farmland website at the link below. Their free, downloadable “Crypto PR Guide”, a resource intended to help beginners understand the content marketing industry, can also be found there.
Get more great coverage at https://aliceinfarmland.com/
